[Audio and Video] Digital Marketing That Actually Works Right Now

When it comes to digital marketing it can be difficult to separate out the noise from what actually matters, and focus on impact. There are so many channels, tools, technologies, and emerging approaches that it can be challenging to know where to start and how best to use your time and energy. In this session we’ll cover options and strategies for an online presence that stands out and is executed based on impact. Krista Neher, digital marketing pioneer and author of five books, including Digital Marketing That Actually Works will guide you through determining what does, indeed, actually work right now. 

In this session we’ll cover: 

• How to use the GSOT model to think strategically about your digital marketing opportunities.  
• Overview of core digital marketing tools, how they work in 2019 and where to focus your efforts (Social Media, SEO, Websites, Email, Digital Ads, Conversation Marketing, CRM and Mobile) 
• How new innovative technologies are changing the face of marketing and what you should pay attention to. 
• How to prioritize your digital investments with Investment/Impact mapping 
• What actually works in 2019 and how to build your plan